I recently had a conversation with a friend who has been in Internet marketing for just over five years. He had retired after two decades in a successful psychology practice, making the surprising leap into marketing on the Internet all because he had an idea.

That chat with Eric (not his real name) made me think about my marketing practices in a completely new way - especially after I saw proof of how successful his ideas had been for his endeavors. Under the agreement that I would not share his name, he has agreed to allow me to share this information with the readers here at IM Rookie.

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The world of online business can be frustrating at times, challenging and confusing at others.  One of the keys to online business success is to have the right tools at your disposal that will make your work more productive and help you get results. 

How do you know which tools are the ‘right’ ones for you?  You’re in luck because I have already done the work for you on at least one jewel.  This absolutely free download will bring your online business efforts to a new level and help you to be more competitive in the online marketplace.

So, are you even just a little curious as to what this tool is?  [Click Here to Read More →]

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As I wrote last week, duplicate content can often spell disaster for your web presense. Even people who are very careful about the information they publish can fall prey to this death knell, largely because they just don’t know. Unfortunately, the Internet - more specifically search engines - aren’t all that forgiving when it comes to duplicate content errors and they have no sympathy for the ‘it isn’t my fault’ argument either.

So the question then becomes - how do I know if I have duplicate content, and how do I eradicate it?

A few weeks ago I came across an ingenious tool that can not only help you to eradicate duplicate content from your life for good, it can also help you to perfect your SEO efforts at the same time. What’s even better is that you can do all of this without spending a penny. That’s right kids, this is absolutely free.

Have I got your attention yet?

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One of the most common rookie mistakes made by Internet business owners can be a fatal blow. It can even trigger the tragedy known as site death.Duplicate content can affect just about every website on the Internet and the scary part is that you probably aren’t even aware of it. Affiliate marketing web sites are at higher risk than others for having duplicate content.

It is a common rookie mistake because it is so easy to do, so let’s take a look at what constitutes duplicate content, how to avoid it and most importantly, how to clean up the mess when you discover it.

What is Duplicate Content? [Click Here to Read More →]

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Web 2.0 is nothing new. Yet, I’m surprised of how many people I talk to still have never heard of this new “Semantic Web”, or commonly known as Web 2.0.

Web 2.0 is currently known for its user-friendly applications, features and services. These apps and features are utilized by users to form online relationships, user interaction and socialization (ala Social Media). You may have seen or even used these apps and services on websites such as Wikipedia, Facebook, Myspace, Blogs, etc… [Click Here to Read More →]

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In the old western days it was easy to tell the difference between the good guys and the bad guys - the bad guys always wore a black hat.

In today’s high tech world, there is slang term for the unscrupulous hackers who are always seeking ways to sneak past security, crash computer networks with viruses and yes, even slip into the top of search engine rankings. They are called “The Black Hatters”.

While these black hatters do often see results from their actions, their sneaky and underhanded ways most often end up with their web sites being banned entirely. For this reason I want to share with you the top three ways that the online black hatters use to achieve their results. [Click Here to Read More →]

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You’ve Got It, Flaunt It!

I know you’ve heard that phrase hundreds of times, but I’d wager that you’ve never even considered applying it to your online marketing jobs. The reality is that it does apply and if you aren’t showing the world what you’ve got, your traffic probably bites.

Ready to fix the problem?  [Click Here to Read More →]

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This is the shortcut to top rankings.

You do not need a million dollar budget, but with a hundred or two hundred bucks a month you should get a ton of backlinks. But only if you find the best deals. That is your goal, that is how you spend money wisely on SEO, to get one way links effective and fast. [Click Here to Read More →]

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It appears as though someone has finally taken social marketing websites to the next level.  Tipzu allows users to create their own Tipzine using Web 2.0 capabilities.  What is a Tipzine, you might ask?  That is this site’s catch word for a personal social networking page with some serious power.

Tipzu is currently in beta testing, offering users complete HTML functionality (that no other social media site has at the moment) to create a page that takes the best of a Blogspot blog and tosses in the article publishing qualities of HubPages and the networking reach of MySpace.

But that’s not even close to everything you can do here.  [Click Here to Read More →]

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Now there are many methods to get one way links. You can find new methods yourself just by exploring the Internet. Check out any website that allows you in some way or another to add your link without having to link back.

Not very common methods include submitting your website to awards sites. These are sites that accept website submissions, then they award the website with the best web design, the best content and so on. Then give the winner a badge, a star or something like that. But they also link to that website from their awards page. [Click Here to Read More →]

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